Conversion rate optimization calculator
Calculate your ROI and revenue increase gained through conversion rate optimization.
1) Your traffic
Monthly visitors
Use your average monthly sessions/users.
2) Today (baseline)
Current conversion rate
Example: 2.5 means 2.5% of visitors buy.
Current average order value (AOV)
Your blended AOV across products.
3) After improvements (target)
Tip: many stores aim for +0.3% to +1.5% CR improvement over time.
Target conversion rate
Set a realistic goal (based on testing).
Target AOV
Upsells, bundles, pricing, shipping thresholds.
Results are estimates. Real impact depends on traffic quality, offer, and experiment outcomes.
Monthly impact
0% uplift
Additional revenue
$0
Estimated uplift per month
Before
Orders0
Revenue$0
After
Orders0
Revenue$0
Target CR0%
Target AOV$0
Revenue uplift0%
